Marketing Coordinator Overview

The primary function of this position is to work as an integral part of the Marketing department staff in developing, planning and implementing a variety of marketing campaigns for the company’s national anesthesia services business lines and recruitment needs.  This includes creating social media posts/content for recruitment and business development, digital content (videos), presentations (webinars, PPTs, poster contests), writing for print and digital communications, including email marketing, helping develop marketing collateral, assisting with recruitment marketing functions, managing purchase order requests, and supporting ad hoc marketing projects.

Marketing Coordinator Responsibilities

• Developing creative materials including flyers and videos using Adobe or Canva for internal and external audiences.
• Responsible for the company’s social channels including content development
• Develop Media calendars
• Keeping the team abreast of the latest social media trends.
• Creating new and innovative marketing campaigns
• Update the marketing and recruitment calendar.
• Helping Marketing and Recruiting with Tradeshow coordination  
• B2B writing: print and digital projects including web copy, landing pages, emails and press releases.
• Ongoing maintenance of the company websiteDevelop and design Marketing Collateral
• Data Analysis: Analyzing marketing campaign performance, identifying trends, and providing insights to inform future strategies.
• Reporting: Preparing reports on marketing campaign performance, tracking key metrics, and providing data-driven recommendations
• Brand Consistency:Ensuring that all marketing materials and communications align with the company's brand guidelines and messaging
• Competitors: keep up with what other companies are doing in their marketing programs.
• Communication: Maintaining clear and consistent communication with internal and external stakeholders, including clients, partners, and media

Marketing Coordinator Qualifications

• Bachelor’s degree in Marketing, Communications or related fields.
• 3-5 years of relevant, successful hands-on experience in a corporate marketing department or marketing agency.
• Strategic thinker, decision-making acumen, problem solver, takes responsibility, demonstrates personal integrity and honesty.
• Superior organizational skills, ability to meet deadlines.
• Superior creative and project management skills.
• Superior interpersonal, communication and presentation skills.
• Excellent writing, editing and proofreading skills.
• Superior computer skills and advanced knowledge in the use of the Internet and the following programs:
• Word, Excel, PowerPoint
• Adobe and Canva
• Knowledge of social media
• Knowledge of the healthcare marketing a plus
• Must have experience in:
• Social Media Marketing
• Design
• Writing
•  Must be able to be confident working with C-Suite executives as well as other departments on projects.

Salary:$65,000